After so many years of working with brands from anywhere in the world, finally it was the moment of working with an-all Italian event! 

I had the pleasure of working on this amazing event with ITA Trade Agency in Dubai. 

The great "Italian Mastri Pastai" (Pasta Maker - Masters) came to Dubai to celebrate the World Pasta Day, which is celebrated every year in a different location. 

They bring their know-how, latest research, expertise and knowledge about pasta making. Pasta is a food that is having hard time to survive during the vegetarianism and veganism era, so they have basically explained to the local authorities as well as to the students the importance of eating carbs daily in the right quantity. 

During the day, we had the conference (few shots below), and at lunch time we moved to a Culinary School where Mastri Pastai and local Chefs prepared for media, guests and authorities special recipes mixing Italian products as well as ingredients from the Middle East, it was a success. 

In the evening, our guests were invited to a special dinner at Burj Khalifa (the tallest building in the world) and experienced a fantastic concert, followed by an-all Italian aperitivo and dinner. The evening allowed for the guests to relax, taste great food and recipes as well as and enjoy some networking. The center-pieces on the roundtables were made out dried pasta and country flowers, a great detail. The Lights? Of course all red, green and white!

P.S. The video below just shows a snippet of the show on Burj Khalifa during dinner, the guests were amazed..